The newly formed Warner Bros. Digital Entertainment Group has promoted Christopher Lindquist to senior vp national sales, it was announced Wednesday by Craig Hunegs, executive vp Warner Bros. Television Group, and Thomas Gewecke, president Warner Bros. Digital Distribution.
PHOTOS: Warner Bros. Gift to Smithsonian
“Chris is a smart and strategic executive and we are pleased to have him leading our national digital media sales efforts,” said Hunegs. “Together with the terrific sales team we have in place, we look to Chris to create new and innovative opportunities for advertisers to work with leading Warner Bros. brands to reach consumers.”
Lindquist’s duties will include overseeing all domestic media sales efforts for Warner Bros.’ new digital network, and “generating revenue from Warner Bros.’ advertiser-supported digital assets and ventures,” which include TMZ.com, EllenTV.com and RottenTomatoes.com, among others. He previously held the position of vp eastern sales, Warner Bros. Digital Media Sales.
“Chris’ vast experience leading sales efforts in the digital space makes him the ideal executive as we grow the broadband and mobile properties in our Digital Entertainment Group,” said Gewecke. “The Studio’s digital properties, such as TMZ.com, Flixster, Rotten Tomatoes and EllenTV.com, have seen tremendous growth, and Chris will help drive new ways to monetize these destinations that are visited by millions of consumers worldwide each month.”
STORY: Warner Bros.' Kevin Tsujihara on Studio Plans, Digital Critics and Lunch With Clint Eastwood
The Warner Bros. Digital Entertainment Group serves as a platform for marketers and brands to connect with a large online and social media audience of entertainment lovers, and integrates the existing efforts of the studio to increase these marketing partnerships and connect with consumers.
0 comments:
Post a Comment