Snapchat Stays in Venice Office Longer Than 10 Seconds

Snapchat's Market Street expansion.

This story first appeared in the Feb. 7 issue of The Hollywood Reporter magazine.

Snapchat is laying down roots in Los Angeles.

Last year, the fast-rising photo messaging service (which turned down a $3 billion cash buyout offer from Facebook in November) signed leases on 6,000 square feet of office space on Market Street in Venice. Now the company has leased an additional 3,940 square feet on the same side of the street, according to sources close to the deal.

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The two-story building, built in 1922 and located just a block from the beach, is owned by producer-director Tony Bill, who is said to originally have purchased the property back in the 1970s with earnings from The Sting, for which he shared a best picture Oscar with Michael and Julia Phillips. The ground floor of the building was an Aardvarks vintage clothing store until 2010 and, more recently, an art gallery.

The deal isn't the only way Snapchat is increasing its Venice footprint: In addition to the company's expanding Market Street presence, co-founder Bobby Murphy, 25, purchased a two-bedroom, Larry Scarpa-designed home nearby for $2.1 million in December. Bill and Snapchat did not return calls for comment.

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Hot Hollywood Architect Richard Landry Lists L.A. Offices for $6.2 Million

Architect Richard Landry has listed his West Los Angeles architecture and design office for $6.2 million.

The Canadian architect, who has created mega mansions in many architectural styles for clients such as Tom Brady and Gisele Bundchen, Mark Wahlberg, Haim Saban and Wayne Gretzky, has worked from the 7,900-square-foot, two-story building for almost two decades. Included in the 1967 building are open workspace areas, three conference rooms, a full kitchen, wooden beamed ceilings, exposed brick and plenty of private parking for high-profile clients.

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With a staff of 40 and a massive list of projects — including more than 8 million square feet of residential construction in China and a slew of U.S. projects, including a second 14,000-square-foot mansion for Brady and Bundchen in Brookline, Mass. — Landry has opted to invest in offices that are double its current size.

In December, he closed on a $6.15 million, 14,000-square-foot former animal hospital located on Sepulveda Boulevard in West Los Angeles. Landry is currently beginning a top-to-bottom renovation on the space, which is expected to be completed in late 2014. 

Sperry Van Ness and Peter Hernandez of Teles Properties share the original Landry Design Group building listing.

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L.A.'s Creative Office Hotspots for 2014

Three commercial real estate experts share with The Hollywood Reporter about how they would cast their votes for Los Angeles' next wave of entertainment office deals:

George Garfield, President, West Region, Transwestern:

Perhaps the hottest entertainment real estate story of 2013 came from L.A.'s nontraditional entertainment firms. As we look at the Internet's influence on entertainment, this is the most interesting: Online distribution platforms for YouTube, Netflix and Amazon Studios shook up the scene with plans to produce branded content separate from that of TV, cable and movie studios. They require their own kinds of studios and are among the largest new space users in the city. YouTube Space LA in Playa Vista is a prototype of creative studios set within formerly obsolete buildings. And there is new office demand from digital media firms and advertising agencies looking to capitalize on the growth of these nontraditional studios. Santa Monica and the Lower Westside are still hot markets. But 2014 might be the year that the Hollywood submarket takes off, with increased development on Sunset Boulevard near Sunset Gower Studios, as well as Hollywood and Downtown.

Additionally, large studios will continue consolidation into real estate footprints they own and control. For example, as Comcast completes its acquisition of NBC Universal, it too may consolidate Los Angeles operations. Following Comcast's recent purchase of 10 Universal City Plaza -- the 35-story tower adjacent to Universal Studios -- additional NBC Universal personnel moved into the building. Such moves may serve as an example of how consolidation could proceed in 2014 and the years to come.

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Andrew Jennison, Partner, Industry Partners:

When vacancy rates for true creative and soft creative space in Santa Monica hover around 6 percent, then the natural migration is for tenants to look east and west at options that are potentially more abundant and less expensive. A typical tenant evaluating the marketplace will strongly consider relocating out of their desired geographic if there is a $0.30-$0.50/square foot savings in rent. Right now, I envision more creative tenants will consider tertiary markets for creative space given the lack of availability on the Westside. The submarket I see attracting creative tenants this year are El Segundo and DTLA. Both offer unique creative options at a very competitive price point. For so many years, DTLA was never considered an option unless you were in the service business. With all of the real estate activity taking place there -- residential, hospitality like the Ace Hotel and the influx of restaurants -- it is becoming a lively epicenter. Businesses see the transformation and know about it and will respond to it by moving their offices there.

Eric Sussman, UCLA School, senior lecturer, Ziman Center of Real Estate, UCLA Anderson School of Management:

There is no question that downtown L.A. is going to be super hot and a magnet for entertainment tenants. It has got a coolness factor -- these are the kind of tenants who don't just want vanilla shell, yawner office space. It has to have polished concrete floors, open space and exposed vents -- that kind of thing. Downtown L.A. is getting that cool factor, and you combine that with a 15 percent vacancy rate and reasonably affordable high-density housing, and it makes sense they you're going to see creative office deals there this year.

Playa Vista also hits a lot of those factors. It's the whole package, with that cool factor and office space that isn't your dropped-ceiling, traditional tower thing. That's another area where we're likely to see more deals this year.

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