Kia unveils Wonder Woman Sportage

on 7 Apr 2013
AutoWeek

By Angie Fisher of AutoWeek

Kia has given its Sportage SUV a flashy new design influenced by the heroine Wonder Woman and it even comes with the superhero's tiara.

The Wonder Woman Sportage was unveiled at the New York Auto Show, and is part of a 10-month, eight vehicle partnership between Kia and DC Entertainment that stylizes Kia vehicles after Justice League characters — Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg. The eighth, and final vehicle, will carry influences from all seven Justice League Super Heroes.

Kia says Wonder Woman represents the balance between power, agility and confidence.

More coverage from the New York Auto Show

To pay homage to Wonder Woman, the Sportage gets an aero kit, a red and blue exterior color scheme with stars, and gold trim to represent the heroine's "Lasso of Truth."

Wonder Woman's eagle chest-plate emblem is integrated into the grille, flanked by blue headlight beams to represent her blue eyes.

A banner was added to the windshield to resemble Wonder Woman's tiara, and chrome side panels are representative of her invisible jet. Five-spoke wheels were chosen to match the stars.

View Pictures:  Superhero Kias

Inside is red upholstery and dash trim combined with blue LED lighting to match the exterior color scheme. Custom seats are embroidered with Wonder Woman's logo, and the cargo area is decorated with stars and an eagle. It also has a transparent panel to display Wonder Woman's tiara, bracelets and glowing Lasso of Truth.

The specialty vehicles are designed to raise awareness for DC Entertainment's "We Can Be Heroes" giving campaign, a relief effort for the people affected by the hunger crisis in the Horn of Africa.

Kia also debuted the 2014 Soul, Optima and Forte Koup.


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