Product Spotlight: Email Connect Keeps Prospective Clients Engaged

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Product Spotlight: Email Connect Keeps Prospective Clients Engaged March 14, 2013 3:33 PM | No TrackBacks

While attracting new clients to a website is one thing, connecting with them during their visits is another. By engaging potential clients early on, FindLaw’s Email Connect helps law firms keep prospective clients and delivers a wealth of client information in the process.

More and more attorneys and firms rely on website contact forms to gain important information about potential clients. The problem is that lawyers are often too busy to immediately respond to newly submitted forms. A delayed response can not only reflect poorly on the firm, but may cost it a new client as well.

That’s where FindLaw’s Email Connect comes in. Once a contact form is submitted, a U.S.-based FindLaw operator calls the prospective client within 30 minutes. The operator then verifies the information provided in the form and asks additional questions about the person’s location, the specifics of his or her legal needs, and more. That way, the individual receives attention early on, and the lawyer potentially secures a new client.

Email Connect not only keeps prospective clients engaged, it arms lawyers with a wealth of information they wouldn’t normally receive through standard contact forms. Less than 20% of potential clients provide any details about their legal issue in their contact form, leaving attorneys in the dark about the viability of their claims. Email Connect fixes that.

After the follow-up call is completed, FindLaw emails the law firm the original contact form as well as the newly collected details about the issue. Attorneys and firms can also access the information on INSIGHT, FindLaw’s Performance Analytics Dashboard. The additional information will allow lawyers to more accurately gauge the strength of any potential claims and better prepare for their initial client meetings.

For more information on how Email Connect can help your firm build its client base and better serve its clientele, speak with your FindLaw consultant today.

- Linda Palecek, Director, Product Solutions
with Corey Licht, FindLaw Audience Team

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Categories: Product Spotlights Tags: Email Connect, FindLaw products, online lawyer marketing
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About The Official FindLaw Blog The Official FindLaw Blog features news, insights and milestones directly from the FindLaw team and FindLaw leadership. Have a question, comment or tip? Write to us. Popular Topics Facebook FindLaw findlaw FindLaw Lawyer Marketing FindLaw survey FindLaw team findlaw team FindLaw.com law firm marketing law firm websites Lawyer Marketing lawyer marketing legal blogs legal commentary legal information legal news online lawyer marketing social media Super Lawyers Supreme Court Categories From Our Customers (11) In The News (182) Milestones (8) Product Launches (16) Product Spotlights (108) The FindLaw Team (78) Archives Select a Month... March 2013 February 2013 January 2013 December 2012 November 2012 October 2012 September 2012 August 2012 July 2012 June 2012 May 2012 April 2012 March 2012 February 2012 January 2012 December 2011 November 2011 October 2011 September 2011 August 2011 July 2011 June 2011 May 2011 April 2011 March 2011 February 2011 January 2011 December 2010 November 2010 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 More FindLaw Legal Videos Search The Official FindLaw Blog Recent Entries New at FindLaw: Unemployment Discrimination and Patent Cases Product Spotlight: Email Connect Keeps Prospective Clients Engaged Channel the Power of TV Advertising With FindLaw Media Services New at FindLaw: Hip Implants and Justice O'Connor's New Book Housing Market Bouncing Back: 3 Tips to Help You Buy a Home About this Entry This page contains a single entry published on March 14, 2013 3:33 PM.

Channel the Power of TV Advertising With FindLaw Media Services was the previous entry in this blog.

New at FindLaw: Unemployment Discrimination and Patent Cases is the next entry in this blog.

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FindLaw Launches New PPC Product and Is a Google AdWords Certified Partner

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HomeWhy Market OnlineOverviewWhat Makes a Good WebsitePrint vs. OnlineGet StartedOverviewTeam of ExpertsCustomer TestimonialsOur WorkServicesOverviewWebsitesVideosSearch VisibilityOnline AdvertisingResourcesOverviewWebcastsWhite PapersTradeshows & SeminarsFAQCompanyOverviewContactFindLaw ConsultantsHistoryBlog Search


FindLaw Launches New PPC Product and Is a Google AdWords Certified Partner April 4, 2013 1:13 PM

Paid search advertising (also known to many as PPC for "pay-per click") represents a great way for our law firm clients to more effectively connect with potential clients online. This highly targeted form of advertising is one of the best ways for clients to be found online and ultimately grow their law practice.

FindLaw is proud to announce that we are taking this service to the next level with our new Google AdWords certification. What this means is that our team of talented campaign managers have passed Google's rigorous industry-standard certification exams and are now even more skilled in this important type of advertising.

FindLaw's new Paid Search Advertising product not only helps law firm target clients they might not reach otherwise but also adds these identifiable benefits:

Target clients with extreme precisionAttract potential clients with customized messagesTest new markets for practice areasMarket to potential clients when significant events occur

Our Paid Search Advertising product is part of FindLaw's comprehensive suite of lawyer marketing products designed to give your firm everything it needs to maintain a successful business. In addition to targeted PPC, our team of top-notch search engine marketers can also work with law firms to meet these goals:

Develop a cohesive marketing plan to complement existing organic search tactics Choose words and phrases related to the firm's marketing goals Create the ads and efficiently manage keyword advertising budget

Still need convincing that PPC advertising is right for you? Give your local FindLaw lawyer marketing consultant a call today to discuss our new Paid Search Advertising product as well as all of our other great lawyer marketing product offerings.

-- Jim Schonrock, Senior Director, Marketing
with Laura Strachan, FindLaw Audience Team

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Categories: Product Launches Tags: adwords, lwayer marketing, ppc
See All FindLaw Blogs >>
Go To The Official FindLaw Blog Main Page >>

About The Official FindLaw Blog The Official FindLaw Blog features news, insights and milestones directly from the FindLaw team and FindLaw leadership. Have a question, comment or tip? Write to us. Popular Topics Facebook FindLaw findlaw FindLaw Lawyer Marketing FindLaw survey FindLaw team findlaw team FindLaw.com law firm marketing law firm websites Lawyer Marketing lawyer marketing legal blogs legal commentary legal information legal news online lawyer marketing social media Super Lawyers Supreme Court Categories From Our Customers (11) In The News (185) Milestones (8) Product Launches (19) Product Spotlights (109) The FindLaw Team (79) Archives Select a Month... April 2013 March 2013 February 2013 January 2013 December 2012 November 2012 October 2012 September 2012 August 2012 July 2012 June 2012 May 2012 April 2012 March 2012 February 2012 January 2012 December 2011 November 2011 October 2011 September 2011 August 2011 July 2011 June 2011 May 2011 April 2011 March 2011 February 2011 January 2011 December 2010 November 2010 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 More FindLaw Legal Videos Search The Official FindLaw Blog Recent Entries New at FindLaw: 'Mudding' and Asking for Customer ZIP Codes FindLaw Launches New PPC Product and Is a Google AdWords Certified Partner Launch of FirmSite Advanced New at FindLaw: Drug-Sniffing Dogs and eDiscovery of 'Big Data' FindLaw.com Helps Consumers With Legal Spring Cleaning About this Entry This page contains a single entry published on April 4, 2013 1:13 PM.

Launch of FirmSite Advanced was the previous entry in this blog.

New at FindLaw: 'Mudding' and Asking for Customer ZIP Codes is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.

Visit our Family of Sites: FindLaw.com LegalConnection

© FindLaw - A Thomson Reuters Business. All rights reserved. Disclaimer Site Map Privacy

View the original article here

Product Spotlight: Email Connect Keeps Prospective Clients Engaged

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HomeWhy Market OnlineOverviewWhat Makes a Good WebsitePrint vs. OnlineGet StartedOverviewTeam of ExpertsCustomer TestimonialsOur WorkServicesOverviewWebsitesVideosSearch VisibilityOnline AdvertisingResourcesOverviewWebcastsWhite PapersTradeshows & SeminarsFAQCompanyOverviewContactFindLaw ConsultantsHistoryBlog Search


Product Spotlight: Email Connect Keeps Prospective Clients Engaged March 14, 2013 3:33 PM | No TrackBacks

While attracting new clients to a website is one thing, connecting with them during their visits is another. By engaging potential clients early on, FindLaw’s Email Connect helps law firms keep prospective clients and delivers a wealth of client information in the process.

More and more attorneys and firms rely on website contact forms to gain important information about potential clients. The problem is that lawyers are often too busy to immediately respond to newly submitted forms. A delayed response can not only reflect poorly on the firm, but may cost it a new client as well.

That’s where FindLaw’s Email Connect comes in. Once a contact form is submitted, a U.S.-based FindLaw operator calls the prospective client within 30 minutes. The operator then verifies the information provided in the form and asks additional questions about the person’s location, the specifics of his or her legal needs, and more. That way, the individual receives attention early on, and the lawyer potentially secures a new client.

Email Connect not only keeps prospective clients engaged, it arms lawyers with a wealth of information they wouldn’t normally receive through standard contact forms. Less than 20% of potential clients provide any details about their legal issue in their contact form, leaving attorneys in the dark about the viability of their claims. Email Connect fixes that.

After the follow-up call is completed, FindLaw emails the law firm the original contact form as well as the newly collected details about the issue. Attorneys and firms can also access the information on INSIGHT, FindLaw’s Performance Analytics Dashboard. The additional information will allow lawyers to more accurately gauge the strength of any potential claims and better prepare for their initial client meetings.

For more information on how Email Connect can help your firm build its client base and better serve its clientele, speak with your FindLaw consultant today.

- Linda Palecek, Director, Product Solutions
with Corey Licht, FindLaw Audience Team

ShareThis    Tweet

Categories: Product Spotlights Tags: Email Connect, FindLaw products, online lawyer marketing
No TrackBacks

TrackBack URL: http://blogs.findlaw.com/cgi-bin/mt/mt-tb.cgi/38807

See All FindLaw Blogs >>
Go To The Official FindLaw Blog Main Page >>

About The Official FindLaw Blog The Official FindLaw Blog features news, insights and milestones directly from the FindLaw team and FindLaw leadership. Have a question, comment or tip? Write to us. Popular Topics Facebook FindLaw findlaw FindLaw Lawyer Marketing FindLaw survey FindLaw team findlaw team FindLaw.com law firm marketing law firm websites Lawyer Marketing lawyer marketing legal blogs legal commentary legal information legal news online lawyer marketing social media Super Lawyers Supreme Court Categories From Our Customers (11) In The News (182) Milestones (8) Product Launches (16) Product Spotlights (108) The FindLaw Team (78) Archives Select a Month... March 2013 February 2013 January 2013 December 2012 November 2012 October 2012 September 2012 August 2012 July 2012 June 2012 May 2012 April 2012 March 2012 February 2012 January 2012 December 2011 November 2011 October 2011 September 2011 August 2011 July 2011 June 2011 May 2011 April 2011 March 2011 February 2011 January 2011 December 2010 November 2010 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 More FindLaw Legal Videos Search The Official FindLaw Blog Recent Entries New at FindLaw: Unemployment Discrimination and Patent Cases Product Spotlight: Email Connect Keeps Prospective Clients Engaged Channel the Power of TV Advertising With FindLaw Media Services New at FindLaw: Hip Implants and Justice O'Connor's New Book Housing Market Bouncing Back: 3 Tips to Help You Buy a Home About this Entry This page contains a single entry published on March 14, 2013 3:33 PM.

Channel the Power of TV Advertising With FindLaw Media Services was the previous entry in this blog.

New at FindLaw: Unemployment Discrimination and Patent Cases is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.

Visit our Family of Sites: FindLaw.com LegalConnection

© FindLaw - A Thomson Reuters Business. All rights reserved. Disclaimer Site Map Privacy

View the original article here

FindLaw Launches New PPC Product and Is a Google AdWords Certified Partner

var _comscore = _comscore || []; _comscore.push({ c1: "2", c2: "6035369", c3: "", c4: "" }); (function() { var s = document.createElement("script"), el = document.getElementsByTagName("script")[0]; s.async = true; s.src = (document.location.protocol == "https:" ? "https://sb" : "http://b") + ".scorecardresearch.com/beacon.js"; el.parentNode.insertBefore(s, el); })(); a.stbar.chicklet img {border:0;height:16px;width:16px;margin-right:3px;vertical-align:middle;}a.stbar.chicklet {height:16px;line-height:16px;} FindLaw Launches New PPC Product and Is a Google AdWords Certified Partner - The Official FindLaw Blog Tel. 866.443.4635

HomeWhy Market OnlineOverviewWhat Makes a Good WebsitePrint vs. OnlineGet StartedOverviewTeam of ExpertsCustomer TestimonialsOur WorkServicesOverviewWebsitesVideosSearch VisibilityOnline AdvertisingResourcesOverviewWebcastsWhite PapersTradeshows & SeminarsFAQCompanyOverviewContactFindLaw ConsultantsHistoryBlog Search


FindLaw Launches New PPC Product and Is a Google AdWords Certified Partner April 4, 2013 1:13 PM

Paid search advertising (also known to many as PPC for "pay-per click") represents a great way for our law firm clients to more effectively connect with potential clients online. This highly targeted form of advertising is one of the best ways for clients to be found online and ultimately grow their law practice.

FindLaw is proud to announce that we are taking this service to the next level with our new Google AdWords certification. What this means is that our team of talented campaign managers have passed Google's rigorous industry-standard certification exams and are now even more skilled in this important type of advertising.

FindLaw's new Paid Search Advertising product not only helps law firm target clients they might not reach otherwise but also adds these identifiable benefits:

Target clients with extreme precisionAttract potential clients with customized messagesTest new markets for practice areasMarket to potential clients when significant events occur

Our Paid Search Advertising product is part of FindLaw's comprehensive suite of lawyer marketing products designed to give your firm everything it needs to maintain a successful business. In addition to targeted PPC, our team of top-notch search engine marketers can also work with law firms to meet these goals:

Develop a cohesive marketing plan to complement existing organic search tactics Choose words and phrases related to the firm's marketing goals Create the ads and efficiently manage keyword advertising budget

Still need convincing that PPC advertising is right for you? Give your local FindLaw lawyer marketing consultant a call today to discuss our new Paid Search Advertising product as well as all of our other great lawyer marketing product offerings.

-- Jim Schonrock, Senior Director, Marketing
with Laura Strachan, FindLaw Audience Team

ShareThis    Tweet

Categories: Product Launches Tags: adwords, lwayer marketing, ppc
See All FindLaw Blogs >>
Go To The Official FindLaw Blog Main Page >>

About The Official FindLaw Blog The Official FindLaw Blog features news, insights and milestones directly from the FindLaw team and FindLaw leadership. Have a question, comment or tip? Write to us. Popular Topics Facebook FindLaw findlaw FindLaw Lawyer Marketing FindLaw survey FindLaw team findlaw team FindLaw.com law firm marketing law firm websites Lawyer Marketing lawyer marketing legal blogs legal commentary legal information legal news online lawyer marketing social media Super Lawyers Supreme Court Categories From Our Customers (11) In The News (185) Milestones (8) Product Launches (19) Product Spotlights (109) The FindLaw Team (79) Archives Select a Month... April 2013 March 2013 February 2013 January 2013 December 2012 November 2012 October 2012 September 2012 August 2012 July 2012 June 2012 May 2012 April 2012 March 2012 February 2012 January 2012 December 2011 November 2011 October 2011 September 2011 August 2011 July 2011 June 2011 May 2011 April 2011 March 2011 February 2011 January 2011 December 2010 November 2010 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 More FindLaw Legal Videos Search The Official FindLaw Blog Recent Entries New at FindLaw: 'Mudding' and Asking for Customer ZIP Codes FindLaw Launches New PPC Product and Is a Google AdWords Certified Partner Launch of FirmSite Advanced New at FindLaw: Drug-Sniffing Dogs and eDiscovery of 'Big Data' FindLaw.com Helps Consumers With Legal Spring Cleaning About this Entry This page contains a single entry published on April 4, 2013 1:13 PM.

Launch of FirmSite Advanced was the previous entry in this blog.

New at FindLaw: 'Mudding' and Asking for Customer ZIP Codes is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.

Visit our Family of Sites: FindLaw.com LegalConnection

© FindLaw - A Thomson Reuters Business. All rights reserved. Disclaimer Site Map Privacy

View the original article here